I am often asked what I do for a living. I usually say that I am a customer experience and employee engagement consultant. This is immediately followed by: What does that mean? I explain that I help companies evaluate the experiences they deliver to their customers and then work with them to help improve those […]
Customer Experience: A Simple Term Made Complex Read More »
As a broad statement, yes, customers are important—for without customers you would have no business. Every company needs to ask themselves—Is every customer equally important to the business, that is, what is their impact to the bottom line? The truth is that some customers are more important than others, and some customers may be bad
All customers are important: fact or fiction? Read More »
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