Every business has a core group of customers that drive the greatest profit and growth. It’s only by understanding them that we can unlock the next evolution of your success.
“ImprintCX helped us uncover key insights that will guide us as we’re building our customer marketing strategy and creating opportunities to enhance our shopping experience. Having a greater understanding of who our potential customers are and what motivates them is a game-changer, and will have an impact across our organization. Working with the ImprintCX team was a true partnership and we look forward to working with them again in the future.”
Customers are and always have been different and segmented. Do airlines treat their 100,000-mile fliers the same as those who fly a couple of times per year? Should a luxury car manufacturer treat their $200,000 customers the same as their $50,000 customers?
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