Article
All customers are important: fact or fiction?
How do you find your most profitable people?
by Ed Murphy
“How do you know you’re giving them what they need?”
Consistent positive experiences matter. According to Bain & Company, companies that excel at customer experience grow their revenues 4% – 8% above their market competitors. Creating experiences that align to your customer’s value matters even more. Elevate your CX program and move beyond a one size fits all experience. No organization can afford to lose its high impact customers.