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Brand Management: What’s Customer Experience Got to Do with it?

For an organization to be truly customer-centric, it must have a CX vision and objectives that support the brand vision and business goals.  — Beth Karawan, Co-founder & EVP, ImprintCX As it turns out, everything! If the ultimate objective is profitability — and the purpose of marketing is to influence customers to take action that […]

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What’s Your Customer Engagement Score?

In his recent blog post, Boost Business Success: Measuring & Rewarding Customer Engagement is a Game Changer, ImprintCX advisor Joseph Michelli explores the role customer engagement (as opposed to customer satisfaction) plays in predicting and driving repeat business and referrals. Customer Engagement Score (CES) is a measure often used to measure SaaS business success, but not widely used across

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