What do GDP and NPS have in common?
What do GDP and NPS have in common? Read More »
Ten years ago, I wrote an article for The Hub declaring that an insight statement does not include a percentage symbol. While that may be glaringly obvious to anyone who has been in the market research industry for a while, it was an “insightful” enough opinion at the time that the article was published and
Help! My NPS is Falling! Read More »