Article
Help! My NPS is Falling!
by Beth Karawan
“Ten years ago, I wrote an article for The Hub declaring that an insight statement does not include a percentage symbol. While that may be glaringly obvious to anyone who has been in the market research industry for a while, it was an “insightful” enough opinion at the time that the article was published and I was asked to present my POV multiple times to industry peers and clients. As my career has shifted from consumer insights to shopper activation and now customer experience, I find myself in a similar situation.”