The Real Value of Journey Mapping
The Real Value of Journey Mapping Read More »
ImprintCX
How Joseph Michelli, Ph.D Made Their Mark
Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know? All business is personal and all memorable moments have an emotion attached. Q: What is your best piece of advice for CX leaders to be
How Joseph Michelli, Ph.D Made Their Mark Read More »
CULTIVATING A GROWTH MINDSET
With a growing need to demonstrate the value of CX, the adoption of a growth mindset and skills development for existing CX staff and champions should be a priority for every CX leader. Why CX leaders need a growth mindset A growth mindset is characterized by a desire for continuous learning, embracing challenges, and resilience
CULTIVATING A GROWTH MINDSET Read More »
WHAT IT TAKES TO LEAD CX TRANSFORMATION
Leading a customer-experience (CX) transformation requires a new mindset and a new way of operating. As a CX leader, you face the challenge of driving change across every function in the organization. You also have an opportunity to impact meaningful change as a thought leader who intersects with all the different functions within the business
WHAT IT TAKES TO LEAD CX TRANSFORMATION Read More »
What’s Your Customer Engagement Score?
In his recent blog post, Boost Business Success: Measuring & Rewarding Customer Engagement is a Game Changer, ImprintCX advisor Joseph Michelli explores the role customer engagement (as opposed to customer satisfaction) plays in predicting and driving repeat business and referrals. Customer Engagement Score (CES) is a measure often used to measure SaaS business success, but not widely used across
What’s Your Customer Engagement Score? Read More »
Why Gratitude Is As Important As Revenue
In business, there are two things you can’t have enough of. The first one is obvious and known to all: revenues. Ask any business owner or salesperson, and they will share with you this harsh truth. It seems like an endless pursuit of an ever-increasing revenue target with very few breaks in between. Just as they meet their target, a new, higher
Why Gratitude Is As Important As Revenue Read More »
