ImprintCX

Can Global Shared Services and Customer Experience Co-exist?

Global Shared Services (GSS) teams do not have customers in the traditional sense. Still, the Business Units (BUs) they serve have the same expectations as conventional B2B customers: effortless and consistently excellent experiences that allow them to focus more on the customer and provide increased value. However, in the rapidly changing business environment, the original

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Brand Management: What’s Customer Experience Got to Do with it?

For an organization to be truly customer-centric, it must have a CX vision and objectives that support the brand vision and business goals.  — Beth Karawan, Co-founder & EVP, ImprintCX As it turns out, everything! If the ultimate objective is profitability — and the purpose of marketing is to influence customers to take action that

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