ImprintCX 2 - ImprintCX

The Synergy of Customer Journey Mapping and Value Stream Mapping

In today’s dynamic business landscape, organizations constantly strive to enhance customer experiences and streamline operational efficiency. Two powerful methodologies—Customer Journey Mapping and Value Stream Mapping—are often used independently to achieve these goals. However, combining these approaches can unlock even greater value by bridging the gap between customer experience and operational processes. Here’s why integrating Customer […]

The Synergy of Customer Journey Mapping and Value Stream Mapping Read More »

Beyond Phygital: The Human Layer of Hybrid Retail

Article / Ed Murphy

For years, phygital was retail’s favorite buzzword — a shorthand for bridging the gap between physical and digital spaces. Think AR mirrors, QR codes, mobile checkout. The goal was simple: integrate tech to enhance convenience. And for a time, it worked. But as consumer expectations continue to evolve, so do the limits of phygital. Retail

Beyond Phygital: The Human Layer of Hybrid Retail Read More »

What Happens When Brands Forget Their Values? A Customer Perspective.

Article / Beth Karawan

Picture this: Your brand takes a stand, then backs away when the wind changes. Who’s really paying attention? In 2025, the answer is: everyone. Diversity, Equity, and Inclusion aren’t just marketing buzzwords. When brands go silent on their values, customers notice and take their business elsewhere. Rebuilding trust after a values misstep isn’t just difficult—it’s often impossible.

What Happens When Brands Forget Their Values? A Customer Perspective. Read More »