Experience Design

CX ISN’T A LOYALTY PROBLEM. IT’S A LEAKAGE PROBLEM.

CX isn’t failing because it lacks impact.It’s failing because most leaders are looking for it in all the wrong places. We keep digging for gold in the loyalty mine — while piles of cash, risk, and opportunity rot in the landfill of ignored friction. Businesses bleed value every day from: CX doesn’t just shape perception.It […]

CX ISN’T A LOYALTY PROBLEM. IT’S A LEAKAGE PROBLEM. Read More »

Retention Isn’t Luck — It’s Experience by Design

You can’t out-market churn. Not anymore. In the subscription world, your business doesn’t grow because you’re great at getting customers in the door—it grows because you’re better at keeping them. Acquisition gets the glory. But retention? That’s where the money is. It fuels lifetime value, drives referrals, and builds real brand equity. And here’s the

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