From: Alignment to Activation: Why Most Transformation Programs Fade
From: Alignment to Activation: Why Most Transformation Programs Fade Read More »
Edward Murphy
CX ISN’T A LOYALTY PROBLEM. IT’S A LEAKAGE PROBLEM.
CX isn’t failing because it lacks impact.It’s failing because most leaders are looking for it in all the wrong places. We keep digging for gold in the loyalty mine — while piles of cash, risk, and opportunity rot in the landfill of ignored friction. Businesses bleed value every day from: CX doesn’t just shape perception.It
CX ISN’T A LOYALTY PROBLEM. IT’S A LEAKAGE PROBLEM. Read More »
WHAT’S YOUR EXPERIENCE IMPRINT?
In life, we create who we are. Not in one grand gesture, but in the choices we make daily: the values we live, the way we treat people, the promises we keep. Those choices form our story. They shape how we are seen, remembered, and talked about long after the moment has passed. In business,
WHAT’S YOUR EXPERIENCE IMPRINT? Read More »
How Many Customers Decide Not to Buy From You Before You Even Know They Exist?
Ask most people where customer experience starts and you’ll hear: But here’s the truth: customer experience begins the moment your brand enters a customer’s mind, often long before they officially become your customer. Because your brand is your experience, and your experience is your brand. Your brand isn’t just logos, slogans, or marketing campaigns. It’s
How Many Customers Decide Not to Buy From You Before You Even Know They Exist? Read More »
Compliance vs. Adoption: Why Checking the Box Won’t Build Your Culture
There’s a dangerous myth lurking in the halls of many organizations: If people comply, we’ve succeeded. But here’s the truth: Complance doesn’t mean commitment—and it definitely doesn’t mean culture. In fact, it often breeds a culture of fear. This idea has been rattling around in my head since a recent conversation with Isabella Kosch, who
Compliance vs. Adoption: Why Checking the Box Won’t Build Your Culture Read More »
