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Customer Journey Mapping

The Synergy of Customer Journey Mapping and Value Stream Mapping

Article / Ed Murphy

In today’s dynamic business landscape, organizations constantly strive to enhance customer experiences and streamline operational efficiency. Two powerful methodologies—Customer Journey Mapping and Value Stream Mapping—are often used independently to achieve these goals. However, combining these approaches can unlock even greater value by bridging the gap between customer experience and operational processes. Here’s why integrating Customer […]

The Synergy of Customer Journey Mapping and Value Stream Mapping Read More »

Why Most Journey Mapping Efforts Fall Short (And What to Do Instead)

Blog Post / Ed Murphy

Why Most Journey Mapping Efforts Fall Short (And What to Do Instead) Read More »

Which parts of your customer journey have the most significant impact?

Blog Post / Ed Murphy

Which parts of your customer journey have the most significant impact? Read More »

The Real Value of Journey Mapping

Blog Post / Ed Murphy

The Real Value of Journey Mapping Read More »

When Personalization Hurts Your Business

Blog Post / Ed Murphy

When Personalization Hurts Your Business Read More »

Imprint CX The origin story

Imprint CX: making a mark on the industry

Blog Post / Beth Karawan

Imprint CX: making a mark on the industry Read More »

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