To win customers in this new world, brands have to learn to become part of the customer’s story, rather than the other way around. Here are some steps to become a story inspirer. When I notified them that they compete with drug dealers and not with other teams in the UK premier league, they almost […]
It’s No Longer Your Story: Why Marketing Needs A Dramatic Makeover Read More »
Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know? Listening to your customer, ideally in real-time, after interactions with a company provides unfair advantages that most companies do not take advantage of. Continuously listening
How Sean McDade, Ph.D Made Their Mark Read More »
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