Ever hear of the Region Beta Paradox?
Ever hear of the Region Beta Paradox? Read More »
Ed Murphy
How Ed Murphy Made Their Mark
Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know? Having been in consumer research for many years, I always value data and consumer insights. My 15 years in CX have taught me two key
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Inspire Employees to Embrace Change
In a previous article, “CX – It Takes a Village,” we addressed five common obstacles to CX success: lack of ownership, support, and resources; organizational siloes; CX not seen as transformational; a one size fits all approach; and lack of connection to business outcomes. Another common pitfall of CX programs occurs when companies devote most of
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Cultivating Change Resilience with Active Engagement
A few years back, we launched a nationwide study of over 30,000 adults, employed full- or part-time, to better understand employee engagement. We gave participants a list of statements to explore what factors played the most significant role in their engagement at work. The study’s results added depth to our previous work that showed engaged
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