Customer Experience Management

Brand Management: What’s Customer Experience Got to Do with it?

For an organization to be truly customer-centric, it must have a CX vision and objectives that support the brand vision and business goals.  — Beth Karawan, Co-founder & EVP, ImprintCX As it turns out, everything! If the ultimate objective is profitability — and the purpose of marketing is to influence customers to take action that […]

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