IS YOUR CX STRATEGY RETROFITTED TO YOUR BUSINESS?
IS YOUR CX STRATEGY RETROFITTED TO YOUR BUSINESS? Read More »
Customer Experience Management
Myths About Workplace Culture
As published In Fast Company July 16, 2024 Lior Arussy is chairman and co-founder of ImprintCX, and author of the upcoming book Dare to Author! Many leaders have a tough time accepting that it’s up to their employees to bring the most critical assets to an organization—creativity, compassion, innovation, ownership, and outside-the-box thinking. Culture drives
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Can Global Shared Services and Customer Experience Co-exist?
Global Shared Services (GSS) teams do not have customers in the traditional sense. Still, the Business Units (BUs) they serve have the same expectations as conventional B2B customers: effortless and consistently excellent experiences that allow them to focus more on the customer and provide increased value. However, in the rapidly changing business environment, the original
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Brand Management: What’s Customer Experience Got to Do with it?
For an organization to be truly customer-centric, it must have a CX vision and objectives that support the brand vision and business goals. — Beth Karawan, Co-founder & EVP, ImprintCX As it turns out, everything! If the ultimate objective is profitability — and the purpose of marketing is to influence customers to take action that
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