Podcast: Humanity is at the Heart of Great Customer Experiences
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How Megan Burns Made Their Mark
Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know? To be a successful CX leader you need to act like a catalyst, not a crusader. Most CX leaders think that to drive action they
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How Stephen Cannon Made Their Mark
Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know One of my favorite phrases is “Culture eats strategy for breakfast.” Culture is so important to achieving business outcomes. It doesn’t matter what the business
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Brand Management: What’s Customer Experience Got to Do with it?
For an organization to be truly customer-centric, it must have a CX vision and objectives that support the brand vision and business goals. — Beth Karawan, Co-founder & EVP, ImprintCX As it turns out, everything! If the ultimate objective is profitability — and the purpose of marketing is to influence customers to take action that
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How Clare White CXAD (dip) Made Their Mark
Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know? As someone who is passionate about the customer, it’s very easy to assume everyone in your organisation (or at least the leadership team) feel the
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How Sean McDade, Ph.D Made Their Mark
Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know? Listening to your customer, ideally in real-time, after interactions with a company provides unfair advantages that most companies do not take advantage of. Continuously listening
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