IS KANTAR’S  “MEANINGFUL DIFFERENCE“ THE NEW SHINNY TOOL?
We’ve been here before. A shiny new metric bursts onto the scene, promising to reveal the secret to growth. But behind the hype, the same question lingers: Can any single number truly capture the complexity of customer experience, or are we chasing illusions? When Net Promoter Score (NPS) debuted in 2003, it was positioned as […]
IS KANTAR’S  “MEANINGFUL DIFFERENCE“ THE NEW SHINNY TOOL? Read More »
