The IMPACT Guide to Journey Mapping: JUMPING INTO PERSONAS TOO EARLY
The IMPACT Guide to Journey Mapping: JUMPING INTO PERSONAS TOO EARLY Read More »
June 2025
When “good enough” costs too much
Customer retention is more than a buzzword—it is a proven driver of sustainable growth and profitability. Sounds like common sense? Think again. Customer churn is on the rise. Yet, while many organizations recognize the value of keeping customers, far fewer appreciate the full spectrum of losses that arise when performance is merely “good enough.” The
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