January 2025
Do you know the “Give ‘Em the Pickle Philosophy?
In 1972, Bob Farrell, founder of Farrell’s Ice Cream Parlour, received a letter from a loyal customer upset about being charged for a pickle that used to be free. Rather than dismiss the complaint, Farrell saw the bigger picture:  the pickle wasn’t just a garnish—it was a symbol of great customer service and going the
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The Human Touch: Purpose, Passion, and People
When was the last time you had a customer experience that truly left an impression? Chances are, it wasn’t just because of a product or service—it was because of how it made you feel. Creating exceptional customer experiences isn’t just about having the best products or the latest technology—it’s about the people who bring those
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Is Employee Happiness Enough to Keep Customers Happy?
Imagine a workplace with state-of-the-art technology, beautifully designed office spaces, and perks like gourmet lunches or yoga classes. Yet, despite all this, the employees are disengaged, uninspired, and unproductive. This mismatch is more common than you think. Companies are pouring resources into improving the employee experience (EX) but are neglecting the emotional and motivational drivers
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