Brand Management

What Happens When Brands Forget Their Values? A Customer Perspective.

Picture this: Your brand takes a stand, then backs away when the wind changes. Who’s really paying attention? In 2025, the answer is: everyone. Diversity, Equity, and Inclusion aren’t just marketing buzzwords. When brands go silent on their values, customers notice and take their business elsewhere. Rebuilding trust after a values misstep isn’t just difficult—it’s often impossible. […]

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Brand Management: What’s Customer Experience Got to Do with it?

For an organization to be truly customer-centric, it must have a CX vision and objectives that support the brand vision and business goals.  — Beth Karawan, Co-founder & EVP, ImprintCX As it turns out, everything! If the ultimate objective is profitability — and the purpose of marketing is to influence customers to take action that

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