A national insurance provider aimed to grow significantly in market penetration but was constrained by legacy thinking, risk-averse culture, and operational silos. Their leaders recognized the need to break away from “business as usual” and move toward a bold, intentional future state.
Key Barriers Identified
- “That’s how we’ve always done it” mindset
- Lack of cross-functional coordination and follow-through
- Paralysis from needing perfect answers before acting
- Avoidance of tough conversations or failure
- Excessive prioritization of politeness over truth
Through the Next90TM framework, the organization launched a series of fast-cycle, 90-day pilots designed to challenge assumptions, inspire ownership, and accelerate action. The methodology included:
- Bias to Action: Small, focused pilots across departments
- Time-Bound Innovation: 90-day sprints with clear outcomes
- Learning Over Perfection: Emphasis on feedback and flexibility
- Collaboration: Cross-functional and leadership engagement
- Cultural Reset: Creating psychological safety around failure
- 43 pilots launched and completed across every department
- Increased accountability and responsiveness in key stakeholder relationships
- Cross-functional engagement fostered new relationships and ideas
- Process enhancements like underwriting incentives, billing accuracy, digital communication tools, and data access improvements
- No external consultants – the transformation was internally driven
Key Takeaways
- People will embrace change when they’re invited to co-create it
- Culture shifts when assumptions are challenged with data and clarity
- You don’t need perfect answers to begin
- Action creates momentum; momentum builds belief
- Small pilots spark big transformation
Next Steps
With momentum established, the organization is scaling its efforts through additional 90-day cycles, deepening leadership alignment, and embedding the Next90TM mindset into strategic planning and execution enterprise-wide.
