In this episode of CX Excellence Chats with Anjali, Anjali Malhotra and Beth Karawan delve into the intricate relationship between brand equity and customer experience. Hear them speak about the transition from marketing to CX, the impact of brand purpose on customer strategy, the importance of storytelling, cross-functional collaboration and more! Join them as they explore dimensions of brands forging meaningful connections with their customers that potentially enhance brand-customer relationships.

Click on the image to hear their conversation.