In October 2024, ImprintCX co-founder and EVP Beth Karawan presented a session that explored the critical importance of collaboration in driving innovation and improving the customer experience. While collaboration is often touted as a best practice, many organizations struggle with challenges that hinder effective teamwork. The session emphasized the necessity of dismantling silos to cultivate a culture of shared ownership over the customer journey.

Moreover, the discussion underscored the challenges of cultural change within organizations, which often require shifts in mindset and behavior at all levels. Strong leadership support is essential to modeling collaborative behaviors, building trust, and ensuring teams have the resources to succeed.

The session explored insights into the unique strengths of women leaders, highlighting their collaborative leadership style, emotional intelligence, and empathy as vital assets for fostering cross-functional collaboration.

Click on the image below to watch the presentation.