With C-suite pressure to prove the ROI of CX higher than ever, how can we attach tangible value to how customer experience supports brand growth?

ImprintCX co-founder and EVP Beth Karawan joined Women in CX founder and CEO Clare Muscutt and panelists Emma Watson from Kantar, Claire Bantick, and Olga Potaptseva for the panel discussion, ‘WiCX Talk Trends: Brand Growth Redefined,’ to discover how to optimize your strategy, enhance brand presence, and drive growth, all through a customer experience lens.

They discussed the role of customer experience in:

• Securing brand predisposition and loyalty

• Converting predisposed awareness into sales

• Maximizing brand presence

• Exploring new growth spaces

Click on the image to view the discussion.