Why Gratitude Is As Important As Revenue

Article

Why it's time to place gratitude on the same level as the other things in business we can’t have enough of.

by Lior Arussy

May 26, 2023

In business, there are two things you can’t have enough of. The first one is obvious and known to all: revenues. Ask any business owner or salesperson, and they will share with you this harsh truth. It seems like an endless pursuit of an ever-increasing revenue target with very few breaks in between. Just as they meet their target, a new, higher one is set. The constant pursuit of new customers distracts companies from the obvious truth facing them every day. This “hamster wheel” type of business operation distracts people from the other thing you can’t have enough of in business.

This article originally appeared in Chief Executive Magazine. Download the full article in PDF form below.

About the Author: Lior Arussy, Co-Founder and Advisor, ImprintCX

One of the leading global authorities on CX, employee engagement, and strategy execution. Proven, passionate change agent (clients include Mercedes-Benz, Royal Caribbean Cruises, HSBC, FedEx); former CEO of Strativity Group; author of eight books and over 300 articles on business strategy, CX optimization, and achieving the ultimate success.

ImprintCX is a modern marketing and customer experience services company that seamlessly combines insights, consulting, and activation into one integrated offering. The company is powered by sophisticated analytics, deep human understanding and design thinking to help organizations develop and deploy retention and lifetime value strategies for their high impact customers. Collectively, the ImprintCX team has developed and lead hundreds of customer experience transformations for Fortune 500 companies such as Mercedes Benz, Honeywell, Pizza Hut and Walmart.com.

High Impact.

High Reward.