In business, there are two things you can’t have enough of. The first one is obvious and known to all: revenues. Ask any business owner or salesperson, and they will share with you this harsh truth. It seems like an endless pursuit of an ever-increasing revenue target with very few breaks in between. Just as they meet their target, a new, higher one is set.  The constant pursuit of new customers distracts companies from the obvious truth facing them every day. This “hamster wheel” type of business operation distracts people from the other thing you can’t have enough of in business.

This article originally appeared in Chief Executive Magazine. Download the full article in PDF form below.