Blog Post
The ‘Why’ and the ‘How’: Leadership and Management in Culture Transformation
by Ed Murphy
“Organizational culture is not a static set of rules, but a dynamic, living entity that evolves with the company's people, processes, and purpose.”

Organizational culture is more than a set of rules or a mission statement
✨It’s the invisible thread that binds people, processes, and purpose together.
✨It’s the sum of daily habits and actionsthe way things are done.

 

When positive, it drives…
Business performance 📈
Innovation & collaboration 💡🤝
Employee engagement 🏆

 

We often hear that “Leaders are the catalyst for change in any organization.”
But we rarely read about the role of middle management.
Is their role less important? 🤔

For any organizational change to succeed, both must be aligned and highly engaged.

Why?

Because they complement each other:

  • Leaders provide the “why,” setting the vision and strategic goals. 🧭
  • Middle managers provide the “how,” translating the vision into actionable steps and managing execution on the ground. 🛠️

Here are some fundamental but critical guidelines to initiate and sustain culture change:

  1. Define and Communicate Core Values 🗣️

They guide behavior and decision-making. It’s not enough to list values on a website or poster; they need to be aligned to different employee roles, including management (leaders and middle managers), and woven into the fabric of everyday operations.

  1. Model the Desired Behavior 🏅

Management must be role models for the change they want to see. When management embodies the values they promote, it signals to employees that the change is real.

  1. Consistency is Key 🔑

One of the biggest obstacles to culture change is inconsistency. Management must consistently demonstrate the behaviors they want to see throughout the organization. This includes aligning policies and processes with the new cultural direction. Gaps between what leaders and managers say and what they do can foster cynicism and resistance.

  1. Recognize and Reward Change 🏆

Positive reinforcement is a powerful tool for culture change. Employees must be recognized and rewarded when they exemplify the new cultural values. When employees see the new culture is valued, they are more likely to embrace it.

  1. Stay Patient and Persistent 🕰️

Culture change is a marathon, not a sprint. It takes time for new behaviors and norms to take root. Consistency over time will gradually shift the organizational mindset.

 

Remember Cynicism Kills Culture 💀

Cynical employees…

…believe that the company’s actions are self-serving, insincere, or driven by hidden agendas.
…believe that management (leaders and middle management) make decisions primarily for personal gain or to manipulate outcomes, rather than for the benefit of the organization or its employees.
…resist change, as they assume the changes are either meaningless or will not be implemented effectively.

 

Organizational culture is not a static set of rules, but a dynamic, living entity that evolves with the company’s people, processes, and purpose. Both leaders and middle managers play pivotal roles in shaping this culture.

Organizations that foster strong collaboration between leaders and middle management are more likely to succeed in their change initiatives.

  • Leadership: Vision, strategy, communication, and alignment
  • Middle Management: Execution, communication, and resistance management

 

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