Fractional Team Members

Bill Reihl

Strategy, ideas and more: research storyteller, cultural expert, ideas creator & leader

Meet Bill

For over twenty years, Bill has been a leader, strategist, and innovator passionate about understanding diverse people and cultures. His experience enables him to arrive at the insights that drive communications to enhance customer connection and loyalty.

Bill has driven thought leadership work on consumer cohorts and behavior and presented these topics at global forums like the Cannes Lions International Festival of Creativity, SXSW, Advertising Week, and many others. 

Industry cred gained at Ogilvy, Weber Shandwick, Ketchum, and GSK Consumer Healthcare.

Bob Hackett

Bob Hackett

CX, marketing, operations, and more: global call center expert, customer and employee experience management, CX evangelist & leader

Meet Bob

Bob is Forrester Customer Experience Pro Certified and has successfully led numerous change initiatives requiring buy-in across all organizational levels. He is a visionary and analytical leader who consistently drives organizational transformation and innovation to achieve superior results.

Industry cred gained at American Express, MasterCard, Healthfirst. 


Rick Heller

Insights, strategic planning and more: consultative quantitative and qualitative researcher & developer of positioning and marketing strategies

Meet Rick

Rick’s experience is multi-industry — including Retail, Restaurants, FMCG, Automotive, Hospitality and Financial Services.  His strength is his ability to take consumer insights and measurements and transform them into a strategic platform from which marketing solutions can be derived.

Industry cred earned at Volkswagen of America, Doner Advertising, and numerous independent market research companies.

Rick has held interim leadership and account management roles for American Suzuki, IPSOS (P&G and General Motors), Atomic Ideas, and others.


Tara Naz

Insights and more: consultative market researcher & brand strategist

Meet Tara

Tara is an award-winning Consumer Insights professional with over twenty years of experience across the United States and Canada. She is known for translating data into actionable and differentiating brand strategies.

Industry cred gained at McDonald’s, Kraft Foods, The Clorox Company. 

Tara has held interim research, CX leadership, and account management roles at Tim Hortons, Walmart Canada, and start-ups like Porta.