Insights and more: consultative market researcher, brand & shopper activation expert
Beth is an accomplished marketing professional with over 25 years of experience as a consultative market research supplier, agency leader and shopper activation expert, and client-side brand strategist.
Industry cred gained at IPSOS, Catapult Marketing, Kraft Foods, L’Oreal, Canon.
Beth has held interim leadership and account management roles for Santander Bank N.A. & The Mars Agency.
Strategy, ideas and more: research storyteller, cultural expert, ideas creator & leader
For over twenty years, Bill has been a leader, strategist, and innovator passionate about understanding diverse people and cultures. His experience enables him to arrive at the insights that drive communications to enhance customer connection and loyalty.
Bill has driven thought leadership work on consumer cohorts and behavior and presented these topics at global forums like the Cannes Lions International Festival of Creativity, SXSW, Advertising Week, and many others.
Industry cred gained at Ogilvy, Weber Shandwick, Ketchum, and GSK Consumer Healthcare.
CX, marketing, operations, and more: global call center expert, customer and employee experience management, CX evangelist & leader
Bob is Forrester Customer Experience Pro Certified and has successfully led numerous change initiatives requiring buy-in across all organizational levels. He is a visionary and analytical leader who consistently drives organizational transformation and innovation to achieve superior results.
Industry cred gained at American Express, MasterCard, Healthfirst.
Customer experience and more: journey mapper, CX strategist & leader
Ed has achieved a successful career by building relationships and providing innovative solutions to meet clients’ needs. With over 30 years as a global researcher, management consultant, and business leader, Ed brings his experience, expertise, and passion to every assignment.
Industry cred gained at Strativity Group (A Material Company), IPSOS.
Ed has held interim leadership and account management roles for Strativity Group & McorpCX.
Insights, strategic planning and more: consultative quantitative and qualitative researcher & developer of positioning and marketing strategies
Rick’s experience is multi-industry — including Retail, Restaurants, FMCG, Automotive, Hospitality and Financial Services. His strength is his ability to take consumer insights and measurements and transform them into a strategic platform from which marketing solutions can be derived.
Industry cred earned at Volkswagen of America, Doner Advertising, and numerous independent market research companies.
Rick has held interim leadership and account management roles for American Suzuki, IPSOS (P&G and General Motors), Atomic Ideas, and others.
Insights and more: consultative market researcher & brand strategist
Tara is an award-winning Consumer Insights professional with over twenty years of experience across the United States and Canada. She is known for translating data into actionable and differentiating brand strategies.
Industry cred gained at McDonald’s, Kraft Foods, The Clorox Company.
Tara has held interim research, CX leadership, and account management roles at Tim Hortons, Walmart Canada, and start-ups like Porta.