Do we really need “HX”? Or do we just need to do CX right?
Lately, HX—Human Experience—is being pushed hard by big-name consultancies and platforms.

But let’s be honest:
A lot of the same companies promoting HX are the ones that helped reduce CX to scores, dashboards, and “best practice” templates in the first place.

They told us to 𝘁𝗿𝗮𝗰𝗸 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿, not understand the why.
To 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸, not connect.
To 𝘀𝘂𝗿𝘃𝗲𝘆, not listen.

So now they’ve rebranded it: HX.
As if the problem was the acronym—not the approach.

But here’s the truth:
✅ All customers are human.
✅ CX was always supposed to be human.
❌ We just let the metrics overshadow the meaning.

This isn’t about new terms—it’s about getting back to what matters:
𝗥𝗲𝗮𝗹 𝗽𝗲𝗼𝗽𝗹𝗲. 𝗥𝗲𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝘅𝘁. 𝗥𝗲𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁.

So call it CX. Call it HX. Customers don’t care what you call it, so neither should you.

Just don’t forget: The “H” has always been there.

Ready to bring the human back into your experience strategy—without the fluff? 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸.🗣️