Can you have raving fans in B2B? 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆.

We get this question a lot. And the answer is the same every time: 𝘆𝗲𝘀.

We see it firsthand when former colleagues and clients who change companies and immediately bring us in. Or new opportunities that begin with, “A former colleague told me to call you.”

That is the power of a raving fan in B2B. And in many ways, they are even more powerful than in B2C because when someone advocates for you, they are putting their reputation on the line.

𝗪𝗵𝘆 𝘁𝗵𝗲𝘆 𝗲𝘅𝗶𝘀𝘁:
• Professional credibility – your solution makes them look smart and advance their careers.
• True partnership – built on collaboration, not transactions.
• Emotional loyalty – people want to be seen as innovators and problem-solvers.

𝗪𝗵𝗮𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝘁𝗵𝗲𝗺:
• Delivering clear value and defensible ROI.
• Reducing risk and building confidence.
• Experiences that are effortless and personal.
• Co-created solutions, not just sales.

The real test? When colleagues defend you, recommend you, or bring you along to their next company, that’s genuine fandom in action.

ImprintCX helps clients turn customers into raving fans who bring them into every new opportunity. Let’s discuss how your team can create and sustain raving fans.